It does seem an odd price point and offering. The market seems to be people who desperately want a LM but haven’t got the space.
I’m under no impression there’s a markup for the brand, but the thing that struck me about the LM is the build quality. It’s leagues ahead of any machine I’ve owned and whilst that doesn’t affect the quality of coffee, along with the fact it’s a company that’s been around for almost 100 years I can see the justification for some premium on the pricing.
However, the Micra feels like it should be at least £500 less.
I’d imagine the LM is going to get an imminent price increase because as @Cuprajake says, for £600 more the LM seems the obvious choice of the two.