All of their blends seem to be priced around the £40/kg mark. The components are high quality. I guess it depends how much value people put in the skill of roasters to create premium blends.

I think at that price a blend would have to be something special for most people to spend that much on it.

I guess another question is how much have people spent on blends before?

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It says it’s organic in the description. Not sure how much of a difference this would or should make when it comes to price

Good point, I hadn’t considered the constituent parts being of higher quality.

They’re a hugely well regarded roaster and I remember the coffee being good.

I’m just more used to paying £22-28 a kilo from places like Origin and NewGround and that’s already very good.

I might give 250g a go and see what it’s like.

Ernie1 Am I missing something? That seems mighty pricey for a blended coffee.

I looked at the constituents of the Blend. I actually have one of the coffees, the Honduras Guacamayas and yes it is a good coffee, I am aware of the other coffee. The pricing is quite aggressive IMO, with a larger than usual markup on the coffees.

The problem with coffee is often the markup…they can get away with fairly high margins on cheaper coffees, but as the coffee gets more expensive, that same markup hurts the customers wallets a lot. A roaster has limited ways to grow profits (not % profit, but money profit).

  1. Roast lots more and sell lots more
  2. Roast the same amount of better coffees and sell for more

The first means growing the operation, more people bigger roasters, usually cheap coffee and lots of it. The second method only involves increasing the cost of stock, the amount sold can be the same. Transitioning customers onto more expensive coffee.

The problem comes when trying to maintain the same % margin on the coffee, so usually they have to accept a lower margin, to make more actual money.

A local coffee shop to me uses Allpress and I have bought a few retail bags. I would describe it as being “good” but I have had similar enjoyment from blends costing half the price so 🤷‍♂️

@DavecUK

This is their roaster, I’m not sure what it is but looks like they roast quite a large quantity. I think they’re originally from Oz.

Those four tower shaped silos are also full of beans!

I’ve had it in a cafe and hadn’t heard of them previously, it tasted decent but my local roaster does a kg for between £20-£25 which I found to be just as good so it’s a no brainer as to where my money goes.

    Dusk

    Exactly, I love trying new coffees but when you’re buying a couple of kilos a month, £40 a go is just too much.

    the roaster doesnt look impressed haha

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      Cuprajake the roaster doesnt look impressed haha

      That looks like a fluid bed…hot air roaster, but not quite like anything I’ve ever seen. Presumably it’s a 1 bag capacity (70kg).

      I also noticed their description mentions 2 Honduras Coffee, so not sure which one they are using at the moment.

      So doing some reading allpress uses custom built fluid bed roasters. They also have multiple roasteries worldwide and will work on a scale much bigger than most specialty roasters.

      As a reference square mile’s red brick is £39/kg, ozone’s empire blend is £35/kg and assembly’s espresso blend is £32/kg. London roasters may have higher costs than roasters outside of London to take into consideration.

      I would be interested to know what their wholesale price is for a cafe.

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      They seem to be in quite a few cafes so the wholesale must be fairly competitive. I notice Dark Arts is around £25-30 a kilo and whilst they’re London, the scale is small compared to Ozone/Sq Mile.

      I guess it’s a fair point on London mark-up. Based on how much my flat cost to rent opposite the Allpress roastery, their rent alone must be astronomical…

      Being in London will add to their costs but I can’t see that it will improve the coffee. Surely the best thing would be to be based in an industrial estate in the middle of nowhere