dfk41 "We did contemplate putting both dates on a bag, but this confuses many customers. (In our early days, some of our coffees just used to have the roast date on and some customers complained as they thought it was a “expired” best before date!) The compromise we came up with is to comply with the law but make it clear how this relates to the roast date.’
The more I read this, the more I roll my eyes. Plenty of other roasters have both dates on the label. Even so, say, if their customer base cannot distinguish between the terms “Best Before Date” and “Roasted On Date”, then they could simply put the “Roasted on Date” and right next to it a sentence saying “Best consumed within 3 months from the roast date”.