Breville to acquire Lelit

It will depend on the strategy. Sometimes a brand is bought and cherished with little interference, but more often than not, “simplification and downsizing” are the reasons for buying out a company.
Let’s hope Lelit are left to do what they do best with improved supply chain and not at the expense fo their quality in the future.
For me two years ago it was between Bianca and the V. I went for the latter.

tompoland No they bought the brand to make money… Which often does lead to lower quality in the short term when a director wants to justify their high salary (or get some fat bonuses). The only difference is whether they’re looking for short term or long term profits which wholly depends on the CEO and board. Bit of a gamble most of the time which way it’ll go.

Say hello to the “Lelit Barista Express”

Whether they look to change materials or manufacturing methods to save money is an unknown (let’s hope not) but I can’t imagine they would look to change the Sage or Lelit models. I don’t expect they have much overlap in their respective target markets so keeping the distinctive brands would make sense

As has been mentioned, they bought Baratza back in 2020 and they kept their brand values alive. They don’t buy brands to denigrate them, they buy them to build them. Putting plastic on a Lelit would be just plain dumb, and Breville ain’t dumb. Fiat got better after VW bought them. Same for Rolls Royce after BMW. A company does not spend AU$173 million to acquire a quality, specialist brand like Lelit with an intent to compromise the very values such as quality and innovation that were the reasons for the brands market share. My prediction is that Lelit’s values will be preserved, that they will benefit greatly from more R&D funding and their distribution network will grow exponentially.

tompoland

Move along, the internet is no place for your well reasoned, balanced and optimistic views.

It’s all doom, DOOM I TELL YOU

Stevebee maybe the V is still on offer

haha, im happy with the ‘b’ just always fancied the Vesuvius

tompoland Completely agree Tom.. For sure I probably won’t be involved in testing and suggesting, but I’ve done my bit.

All speculation at this stage, but, generally it only goes one way from here on in.. another one sold out!! Whatever happens, thankfully the parts will be available as Dave said above and I and the rest of us owners will hopefully have our ‘authenticLelits’ for many years to come!

As a Lelit owner, I’d start looking into somehow downloading and documenting all of the videos of servicing your machine from Lelit Insider on YouTube. I’d imagine larger companies not in agreement with teaching individuals how to DIY fixes from a legal and financial aspect.

That’ll be my to-do after seeing this thread.

I have no skin in the game so my only interest with what happens now with the Lelit acquisition, and Baratza is curiosity. These were both specialist manufacturers that catered for a specialist market - i.e. men of a certain age who spend far too much time trying to perfect coffee. Breville is large public company who make consumer products. They have shareholders and accountants on their Board. There is only ever one winner in a public company when the product development team has a disagreement with the accountants.

So I can now officially say I have a Breville Dual Boiler 🤌

MediumRoastSteam I think this is just a misquote from above. Not sure the car analogies are that relevant. BMW only bought the Rolls Royce trademark and makes completely different cars for a different market than RR did.

The RR and Bentley Business was sold to VW how now make Bentleys (having not acquired the RR trademark) - again very different cars from before for a different market.

Fiat owned half of Ferrari since the late 60’s then bought more in the 90’s before the whole company went into partnership with Chrysler who spun off Ferrari into a separate entity again fairly recently. Ferrari is one of these unusual companies that probably make more money selling branded caps and watches than they do cars.

Gagaryn There is only ever one winner in a public company when the product development team has a disagreement with the accountants.

Yes - @DavecUK has always stated that lelit are a great company for innovating and wanting to improve. They’ve listened to and implemented his suggested improvements to make the product better for the end user. As per quote above I can’t see that continuing (to the same extent anywho!) - pity, I was looking forward to future products. maybe lelit didn’t think they could make better machines by now and thought it time to cash in🤔

JahLaza maybe lelit didn’t think they could make better machines by now and thought it time to cash in

£100,000,000. That’s a nice retirement for the Epis family.

Gagaryn Surely this argument is only for machines built under the new regime?

MediumRoastSteam My view is good luck to the ex owners, they worked hard they built a brand they were successful….they made some great machines.