audiomacgyver I’m not sure what maths they are using. If water loss due to roasting adds $38/lb, then the $254 become $292/lb after roasting. I don’t know anyone making a cup of pourover coffee with more than a pound of coffee, nor a universe where a 12 oz bag costs over 4 times the price of a pound.
If they are trying to draw parallels with a generic $4/lb (green) coffee, then that would imply that a cup of pourover costs $6 - not even in Starbucks - or a 12 oz bag costs $21 - which with the US dollar being where it is, sounds very expensive indeed.