LeefromFoundryCR Regarding roast colour, a simple solution I have suggested before to roasters is to get a proefssional printer to print shades of brown from light to dark on something like a business card…possibly a bit bigger (with your details on it) and a colour scale down the long side.. The scale is numbered 1 to n
When you do a roast use the card against the roast, note the number that is the closes match and then put that number on the website. When anyone buys coffee from you, send them the card as well.
Pantone spec means repeat print ruins of the cards will be the same and customers will have the same direct visual reference unaffected by the computer monitor. Think paint swatches…works for paint