Yeh it goes without saying that sending out coffee in 15g doses isn’t going to be ideal and I don’t remember what the recyclable material is but many of these materials aren’t widely recycled and need to be recycled at specialist facilities with methods that require additional energy to accelerate decomposition.
I think it’s great that they’ve included a reusable dripper but that’s by no means the target market. I find it curious that they deem it acceptable for the pod to sit in the holder on the piss, you’d assume after putting all this effort in they would resolve something as basic as that.
Let’s not pretend this is anything other than venture capitalists trying to pedal cheap Chinese ‘specialty’ coffee but I do hope I’m wrong and that the industry will be revolutionised!
I’m certainly not against a great machine that brings consistency and accessibility to speciality pourover coffee and I think the machine itself could do that but I’m not yet convinced that it’s the goal off xbloom the company, even if that is the intended goal of the influencers that are backing it. That’s why I have no qualms with the influencers themselves.