Is it just me?
So I’ve just had a lovely espresso with some beans from a roaster I’ve never used before and thought I’d look into them a bit more; check out their site in a bit more depth, check out the social meeds etc, when I was horrified to see that they have a post, front and centre, proudly proclaiming to all to see that they are now selling those oh so hideous pod things that uses a vast amount of packaging and contain barely enough coffee to wake an insomniac mouse…
“Great…” I thought, “another roaster I can’t use.”
(I usualy roast my own supply, but if there’s likely to be a spike in usage aka Christmas, I’ll get a kg or so in to buffer the demand)
Then it occurred to me, am I the problem? Should I be happy that a roaster has enough of a wide appeal to have a demand for small, usually disappointing coffee brew methods? Should I see it as a plus that someone, somewhere is offsetting the need to increase prices on whole bean purity with pre-ground pollution pods that are a licence to print money (50p per single pod vs 45p for a whole bean, 18g double in this case)?
I’ve done this with a few roasters in the past that I liked, but out of good conscience/spite can’t look past the wastage in packaging, shipping, manufacturing and (hopefully) recycling those ‘iconic’ silver capsules and put them on the nope list.
Am I crazy/grumpy/stupid? Should I just enjoy what I like and let others do their objectivity worse coffee drinking in peace? Or, is my mini boycott a worthy cause and should I single-handedly start recycling used pods to create a large hammer to smash all the roasting equipment of any pod producing perpetrator?
…or is it just me?