They could be a bit more transparent, miss aligning the burrs when swapping sounds like BS, there is probably other reason or they simply did not test enough to know. The hype and marketing seems so cheap and they seem very greedy in selling it. It seems like their marketing and sales teams do not understand the coffee community all that much.
I only try to ignore all that marketing bs because the product itself seem like it has potential. We have to wait and see.