Being on the inside of this I have a bit of a different insight, I know things I’m simply not allowed to say, which would change people’s perspective.
I’m not really bothered about the rest of the world, I live and buy in the UK when I can.
We all get import fees etc, if I want a honne, lagom, kafatek, Weber, timemore, etc
The vat thing I only heard about when the duo launched April first,