Doram - on Virgin Media they added the nonsense recently so they could update prices out of contract, giving customers the option to real hey we’re not happy.
After a 2 day conversation over a few departments (using WhatsApp chat) I argue with wasn’t fair as I was in a contract. They gave all the rubbish excuses, so I said that, as much as they can do that, so can I, and would then opt to break the contract. In the end they agreed to keep me in the agreed contractual price until the end of the contract which expires in Feb next year.