- Edited
Along the same lines as Coffeetime Voldemort’s video from fairly recently, I am really curious if you guys have some examples of UK roasters who specifically buy high quality greens without fleecing you.
It is very hard to dig through the chaff and marketing to understand how good the underlying coffee we are buying actually is, versus how much it has been inflated.
These may not even be way more expensive at retail (in fact I would expect not in many cases), but nothing irks me more than splashing out a little bit more on coffee (especially on some London based roasters) expecting a higher quality product, only for it to be average because there is no transparency of quality.
For example:
Take Roaster A (ripoff with more marketing focus) and roaster B (quality focused), assuming an unrealistically flat market for greens and relatively arbitrary numbers
Roaster A buys 82-84pt greens = £7/kg
Roaster B buys 86-89pt greens = £14/kg
Roaster A retail = £30-40/kg
Roaster B retail = £45-50/kg
How can we seek out roasters like Roaster B?