Cuprajake Have a look at the iF site. It covers all countries, in Italy, it was the only coffee grinder, delonghi had a bean to cup with an integrated coffee grinder. Italy alone had 79 winners, all different things.
In 2024 there were 3767 winners of the iF design award.. With 10,800 entries from 72 countries, the iF DESIGN AWARD 2024 once again proofs to be one of the most prestigious and relevant design competitions.
So 30% of those who enter won in 2024. I doubt many Italian manufacturers entered grinders…but we don’t know for sure. In the last 3 years, there have been almost 11K winners.
When you look at the fees, the Minimum Mazzer would have paid would have been 3,550 euro for a 30% or better chance of winning. Which if they were the only grinder becomes a 100% chance, or if there were 2 grinders, becomes a coin flip. for all the “benefits” https://ifdesign.com/en/if-design-award-benefits
I know I am an old cynic but seems a great deal for a small portion of their marketing budget. Clearly the whole design award thing is based around the fees making them money and the promise of advertising to the many, many winners. It’s why there are so many categories for entries…for the guaranteed wins!
