MediumRoastSteam … the fact that he didn’t want to, or didn’t choose to, research upfront is, in my opinion, not the best.
I think comparing what Lance does to what I do is a little unfair in terms of depth. I designed a lot of the new way it was going to work with Mauro, so know it intimately. Secondly I do it as a hobby not for the money and as we all know, people put an insane amount of time into their hobbies for no financial return..because they are well….hobbies. The guy who builds a loft extension to house his train set, the years of time he spends on it and the money as well..
I have been fortunate in that the amount of money I have spent on my hobby is limited although I do spend money and I do pay for my trips to ACS…not for flights to other companies. I do buy actual coffee accessories…mostly I have indulged my hobby on the cheap.
Coffee is for Lance and the other coffee YT people partly or wholly their job. It creates a brand (and value), advertises them and delivers income. James Hoffman is producing regular videos, I haven’t watched any for some time now perhaps a year or more, but most of them were just logs on the fire. This whole YT and social media phenomenon is marketing and electronic billboards. It’s all a huge advert, and when did you last expect, or need adverts to be a deep super accurate dive into a product…that’s for after the adverts.
Note: there are some sites e.g. Gamers Nexus, where what they do is a deep dive with super accurate detail!
So back to Lances video. It covered the key points of the product in a way where someone will say “hey that looks an interesting machine, I had not considered it…I’d better find out more about it”. That’s the point at which I would hope they might visit my YT channel and then follow the breadcrumbs to reviews and sway documents. So Lance has done a valuable job using “reach” to create more interest.
If there was one criticism I would make was Lance should have put a link to my YT Lelit videos in video (point and visit here), plus a link in the description. I don’t know why he didn’t, as I’m not the competition?
P.S People keep bringing up what lance did or said in past reviews, this is pointless, we all learn, we all grow, we all get better.