I reached out to them yesterday and had an early reply this morning. They were very guarded in their reply but did say this:
Thanks for your contact. Whilst the Aston Espresso Machines brand is a new concept and in the process of launching fully from a marketing campaign perspective, the website is complete and does give the opportunity to purchase. Simply click the ‘Order’ tab and that will take you through the purchase process. Each machine is hand-built to order and will be completed within a few working days of your confirmation
The website also gives as much detail as we have available on the different models, but I’ve attached brochures for the two lever group models here. Behind the scenes is the manufacturing expertise of a long-established British espresso machine manufacturer, so the quality and precision required to present as a luxury, interior design piece, as well as a highly capable espresso machine, is guaranteed
Showroom display models will be available at locations around the country early in 2026 to enable interested clients to see and use the products - and appreciate the quality and finishes available.
So, it sounds as if a couple of marketing design boys have had an idea and pursed it. I find it interesting that they cannot/will not share any technical details and the claim that they are made to order. The only way that this can be done is if they use on the whole stock Fracino parts, so good luck with that!
I admire anything British so with that in mind I wish them all the best!