dfk41 now they are all in plain packets yet the contents vary but smokers know what they like and are not influenced
But they know what they like having been attracted by the marketing originally.
Tobacco was pushed by some of the biggest (and most iconic) ad campaigns in history. Silk Cut didn’t taste like torn purple silk and plenty of my friends smoked Marlboro reds yet none were cowboys.
But when everything just tastes like smoke and tobacco leaves you have to differentiate yourself in other ways.
I agree most of the stuff printed on coffee packaging and websites is nonsense but it’s just one extra way to encourage people who can’t try before they buy (99% of customers these days) to buy into their brand.
I’ve known the Dark Arts founder since he started the company and theirs is a great example of the above. Their original marketing video made fun of all the coffee related bs. Their coffee is pretty good these days but early on they leant heavily into the ‘dark arts’ imagery with a firm tongue in cheek and it led to big success and rapid growth. And that wasn’t because of the quality of their coffee.
