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Cuprajake I think the day of the influencer is starting to wane. Strip it away, and you have a QVC salesman appearing on camera, trying ever so hard to make you buy the latest thing. I remember when Hedrick first started out and did not have much of a following. He promoted Sage products as that seemed to be the only sponsor available to him. He even had one named after him. Where are Sage now in the Hedrick portfolio?
I would question the technical ability of most influencers. They seem hell bent on persuading folks to part with their hard earned on what are often products still under development and no where near the finished article. If I know one thing only in life, I would not buy a half finished product from a QVC salesman. I just wish more people would see the bigger picture