DavecUK Design awards get the attention of designers, ie interior decorators and interior architects, who often know nothing about functionality requirements, and just select on “looks nice”.
This sort of marketing can work wonders. Just look at B&O AV sales, although in fairness, during the last decade they have at last produced some speakers that merit the term high-fidelity.
There’s a reasonable chance that many Mazzers will wind up in show kitchens with this award and primarily serve as props; not actually grinding stuff ;-)
