InfamousTuba
“we already do in some form have roast level from the agtron number”
Note how vague that is. We don’t need the Agtron number being “filtered” to us via some graphic or “word description”. We Need the ACTUAL Agtron number - or equivalent!
“Roasters should make more of an effort to show their roast level”.
NO - NO - NO - They should not make more of an effort to do so, They should Blxxxy Wxxl do so! Just give us the Agtron number already!!!
I thihk you’ve missed the point. Agtron numbers - or their equivalent are what is REQUIRED!
I’m a UK expat, living in Spain. One of the local Spanish Roasteries (of Specialty kind), described almost all their Beans as of 4 out of 5 for Roast Level. So I tried some. I had to throw away virtually all the beans, since I would designate them as AT MAXIMUM 2 out of 5, or 3 out of 10. A simple Agtron number would instantly REVEAL these kind of lies perpetrated primarilly by the “Specialty” people.
What they clearly MEANT was:-
“These coffees are around 4 out of 5 - if you designate 5 as the maximum that we would consider drinking ourselves…”
Finally I come back to what I said earlier. The only reason that Roasters DON’T WANT TO TELL US THE REAL HONEST ROAST LEVEL, is that we wouldn’t buy their beans if they did!
"Goodness Gracious Great Balls of Fire - If we had to declare the Agtron number for each and every batch on the label, if we then had a “dud” batch, we wouldn’t be able to sell it. (We want to sell you everything, including any dud batches!)"
For those of you who don’t know, the timing between the various levels of Roast, are quite/very/extremely short!
If the Roaster blinks, it may end up “undrinkable”.
Then again, if the Roaster offered a greater variety of Roast Levels, then a batch that was accidentally Roasted too long could be sold as the next Roast grade up… But Roasters aren’t about giving us choice are they!
“Omni Roast” - my very big foot! This very word is insulting to the customer, in considering that our personal tastes can be totally ignored, and what we are given instead, is WHAT THE ROASTER WANTS TO GIVE US!
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Neither do I care too much about the innacuracies of current Colour measuring gear. An inaccurate machine is FAR FAR FAR better than a lying Roasters equivocating words!