Hi DavecUK.
I like your idea of a business card printed with colour samples - but Iād like to see them larger than shownā¦
Also, and this may be just due to ācolour profilesā on monitors, but the ā9ā shown does not seem to correspond to the darkest Roast that some people like. For example a traditional āItalian Roastā. Even Iāve learnt that I donāt want the beans THAT dark, but to do a MEANINGFUL spectrum, BOTH ends of the Spectrum must correspond to the Maximum and Minimum levels actually preferred and drunk by people!
The Roasters DO get it. They just donāt want to ALLOW their customers to have this information. Thatās simply because this information threatens to damage their profit margin, since a customer may āgo elsewhereā if they donāt SEE what they want.
How many packets of Coffee Beans SHOW beans of one colour on the outside, only when you open the sealed metal foil packet, you find beans of a totally different colour inside! Ditto with Internet sales, where the beans SHOWN donāt correspond with what youāre actually SOLD! Or ditto with that āalternative wordā they put on packets āIntensityā!
Intensity of WHAT? It could be the intensity of almost any characteristic of the bean!
But if a Roast Level was given, then it would be less ambiguous what it was intensity OFā¦
Roast Level would make it more difficult for them to get away with those āCommercial Liesā! (sorry - presentation)
The Coffee industry is in total DISINFORMATION mode at the moment, and this is not helped by the āSpecialtyā part of the market pretending that their coffee taste is automatically āthe bestā, and pretending that they are even in a majority of Coffee Drinkers Worldwideā¦ (which they are not!)
I agree with you also that āThey can grind the bean and checkā¦but even 80% is better than nothing isnāt it?ā
Yes depending on Roasting temperature and profile the end result may be significantly different, but to deny us ANY truthful information about Roast Level, is FRAUD, LIES and THEFT!
Iām sorry - well actually Iām not sorry to say this, just regretful - but it will have to be FORCED on Roasters! Theyāre not going to do it voluntarilly! There will be excuse after excuse after excuseā¦.