Hi DavecUK.
I like your idea of a business card printed with colour samples - but I’d like to see them larger than shown…
Also, and this may be just due to “colour profiles” on monitors, but the “9” shown does not seem to correspond to the darkest Roast that some people like. For example a traditional “Italian Roast”. Even I’ve learnt that I don’t want the beans THAT dark, but to do a MEANINGFUL spectrum, BOTH ends of the Spectrum must correspond to the Maximum and Minimum levels actually preferred and drunk by people!
The Roasters DO get it. They just don’t want to ALLOW their customers to have this information. That’s simply because this information threatens to damage their profit margin, since a customer may “go elsewhere” if they don’t SEE what they want.
How many packets of Coffee Beans SHOW beans of one colour on the outside, only when you open the sealed metal foil packet, you find beans of a totally different colour inside! Ditto with Internet sales, where the beans SHOWN don’t correspond with what you’re actually SOLD! Or ditto with that “alternative word” they put on packets “Intensity”!
Intensity of WHAT? It could be the intensity of almost any characteristic of the bean!
But if a Roast Level was given, then it would be less ambiguous what it was intensity OF…
Roast Level would make it more difficult for them to get away with those “Commercial Lies”! (sorry - presentation)
The Coffee industry is in total DISINFORMATION mode at the moment, and this is not helped by the “Specialty” part of the market pretending that their coffee taste is automatically “the best”, and pretending that they are even in a majority of Coffee Drinkers Worldwide… (which they are not!)
I agree with you also that “They can grind the bean and check…but even 80% is better than nothing isn’t it?”
Yes depending on Roasting temperature and profile the end result may be significantly different, but to deny us ANY truthful information about Roast Level, is FRAUD, LIES and THEFT!
I’m sorry - well actually I’m not sorry to say this, just regretful - but it will have to be FORCED on Roasters! They’re not going to do it voluntarilly! There will be excuse after excuse after excuse….