BB haven’t done a particularly good job with the presentation of this new product for sale. They are using images of a different model - without any kind of disclaimer or explanation. They refer to Dave’s video, again without explaining that the video shows a different model of the grinder and now they are potentially misrepresenting the grind speed range.
They really need to do better. As far as I know, nobody has seen this movable zeroing ring yet - it could be that it is clunky and ugly enough to dissuade potential buyers. Even if not, they should be doing better at explaining that the images on their website do not accurately present the grinder buyers will receive.
I’m sure they could have got images or renders from the manufacturer to use for publicity. If they couldn’t, they should have delayed the listing until they could take their own photo’s, double check the specification and then accurately list the item for sale. Using wrong images and wrong description is all a bit amateur hour.
EDIT - also not sure on the legality of claiming that the £459 price is a “sale” price from their standard price of £559 when it has never previously been offered for sale at £559. Pretty sure that retailers are expected to be able to evidence any claim that a “sale” price is indeed discounted from their previously advertised retail prices.
