It certainly can be bad news fr a company to be bought out and not all motivations for doing so wok out well for the company tht got bought. One example is when the motivation is to remove competition, and another might be when the thing really being bought is IP.
But in this case, it looks to me that both companies have very strong brands, but in very different markets, and typically appeal to different buyers. It doesn’t make sense to ‘Brevillise’ Lelit - theyd end up with a hybrid that would probably appeal to neither market.
What does make sense is for the muscle of a Breville buying Lelit to build that brand, not to gut it. My guess is that that’s what they’ll do, and then, having that kind of global muscle can be a very good thing.
I hope.
Time will tell.
