DavecUK Why people didn’t want to question it or even really put some thought into the question is beyond me?
I don’t think people want to question it; many just want it to be the answer.
I know you already know this. We probably all do, at some level. This is laying it out for me to get clarity:
I’m slowly waking up to your point of view.
There is a spectrum of influencers from the more competent and ethical to the more incompetent and unethical. The latter provide reviews that are unbalanced and their behaviour indicates that they are more motivated by clicks and sales. By other types of measures, we see this in pretty much every profession from religion to politics to sports to surgeons, real estate, investing - it’s ubiquitous.
Combine that “sell sell sell” mindet with a largely naiive market place (I have at least one foot still firmly in that space) who want to believe that a new grinder/machine is everything they desire, and unconsious bias comes into play. Facts are no longer as important as emotions. And much though we almost universally think we are above this type of seduction, it’s been well proven in many studies (some of which are showcased in books like “Infuence” and “Predictably Irrational”) that we are all susceptible to this selective filtering-in and filtering-out of facts via our beliefs/desires.
Put the two together and voila, you have just raised $5 million or so for your new Timemore grinders or Meticulous espresso machine.
I’m not standing in judgement of anyone here, least of all the people from Timemore or Met. We all have fingers and toes crossed, hoping they can deliver on their offering. And what they have achieved on the fund rasing front is indisputably phenomenal.
I’m reminding myself that this is what happens routinely, hour in and hour out, day in and day out, millenia after millenia, here on Planet Crazy.
Unfortunately it is as predictable and as enduring as it is irrational.
But thanks to people like you @DavecUK I am beginning to take off my rose colored glasses more often and I have at least started to practice the elusive skill of looking past the soft-lit videos and enthusiastic influencers, and to dig a bit deeper for the facts.
You are making a difference and many of us here and the wiser for your well articulated frustrations.
