The thing is, when Londinium first came to the market in 2012, their L1 was a good machine, compared to what was generally available. of course it had its own faults as I can testify. But, as time progressed more machines utilising the technology of the day came in to play. Londinium then realised that by following traditional espresso markets (meaning medium to medium dark beans) they were excluding themselves from what was becoming the ever so fashionable lighter roasted bean owner. The meant tweeks and the L1 model became the LR then the LR24 which finally through control of pre-infusion allowed lighter bean drinkers to come into the Londinium market. I believe Londinium cannot do very much else to the LR24, yet it is already very outdated.
To pursue the line @DavecUK started, Fracino are responsible for building and delivering the finished product. Londinium ‘rent’ factory production time. Londinium instruct Fracino they have sold a machine and a box bearing Londiniums name is sent out. The price that Fracino charge Londinium includes all their costs and profit. Londinium then add their profit margin. This makes no sense at all and is the reason that the price of an LR24, currently £3743.04 delivered in the UK. The technology in the LR24 is now outdated.
The thing I find odd about the Vectis, is the usual Londinium method of bringing something new to the market is to give one to their influencers, especially in the UK who plug the heck out of it in return for a free machine. I noticed that the early demo of the Vectis went to Holland and not to the usual UK contact. He received or started to publicise his machine on July 20th. The chat lasted 7 days and no posts have been made since July 27th. Back in the bad old days of CFUK the Londinium fanboys had a strong presence on the forum and they mined the hell out of it. Then as we know, CFUK was sold and from that was born our own Coffeetime with around 1100 members and is a vibrant forum, and Talk Coffee who have removed their stats from the home page, presumably in embarrassment and have plenty of days when no posts are made at all. This means how do Londinium influence sales in the UK now and possibly explains the lack of chat in the UK of the little Londinium machine. With the much higher than expected sales price of £1541.67, to which you add VAT then delivery makes it £1869.12. That is a lot of money however you look at it. This means that the US market becomes very important for the simple reason that they do not pay VAT although the do pay lower local sales tax.
It is a shame to see the very public meltdown that Reiss has had and is continuing to have. It is pathetic in the way he chooses to attack individuals making criticism very personal. I hope he grows up and in the process, grows a pair!
