Hi all,
I had a client message me not long ago asking about our best before date. We give a roast date on the bag and say ‘best within 3 months’. They asked why we say 3 months as it is significantly longer than other roasters say. Some being 4 weeks. A fair question to ask but -
Whilst at 3 months coffee will not be at its absolute peak it will still be more than enjoyable if it has been stored correctly in my experience. I frequently drink coffee a couple of months post roast.
I often have lots of other roasters coffee about the place so took a look at some bags and whilst some had the same best before as us, one of them did say 4 weeks. To me this seems bordering on profligate.
Do people really ditch coffee sealed in a bag at 4 weeks post roast?