- Edited
As the roasters get bigger, I think it’s more difficult with stock rotation and older coffee. This is because the business becomes such that they don’t really roast to order. This is especially true if they also have a large commercial customer base..
I think roasters that prosumers should use, are ones that have certain days they roast and don’t ship immediately, but collect the orders together and roast them on specific days. It might mean you have to wait even a week or more to get your coffee, but when it arrives….it’s been roasted only a few days before.
With regular subscriptions, there’s really no excuse.