whinmoor85 It really comes across as just old men upset that ‘influencers’ have a lot more influence than they do because forums are a relic of the old internet and the much larger social media apps are full of young people that don’t care about the gatekeepers on places like here.
Or, you could bear in mind that some folk on forums have been making & studying coffee making since before the latest crop of YT influencers. So when they say something that is known to be wrong, or don’t attribute proper credits, we can point it out here, rather then be ignored in the unfathomable ocean of comments on their YT channel.
If you come on here and say you have invented the wheel, you’ll get some push back, On YT you can delete, or switch off comments, or wait for them to drop off the bottom of the page.
When people mislead you, whether by accident, or intent, would you not rather be aware? (If not, there is the ‘ignore’ button.)
I personally don’t see any evidence that people who have discovered James Hoffmann’s coffee content are particularly young, the people who have mentioned it to me, unprompted, are my sort of age (not young).
There’s plenty of useful info that influencer’s could be putting out - and some do…there’s no backlash from old men, because there is nothing to criticise.
Ask yourself, other than which of the latest bits & bobs that are being released, that you might want to buy, what have you really learned from the YT influencers? (I have learned not to plunge French presses and that preheating my drip cone can intensify the flavour…great stuff to know (thanks to Mr Hoffmann), but it’s not a lot to show for how many weekly videos from a dozen or so folk, over 5 years is it?).
