DavecUK You can see example influencer contracts here - https://www.isba.org.uk/knowledge/isba-influencer-contract-templates
Influencer ethics
Gagaryn Wow, I would never want to sign anything like that….no wonder influencer reviews are what they are!
All the videos end with, “I’ll hand the conversation over to you, what do you think, let me know in the comments?”…which they rarely, if ever, respond to. (An exception, in my experience is AwareHouseChef).
They generally don’t care what other people think, they don’t interact in any meaningful way, other than to lash out if they feel they have been slighted.
The purpose of these channels is purely to generate clicks & comments…the content is largely irrelevant, it could be sowing machines, chainsaws or belly button fluff.
They all seem to know how to use Youtube & Google in general, but why then they so are typically awful at attributing proper credits?
Hoffmann & Sprometheus have been doing this a while, but there’s an awful lot that have sprung up since Covid with little novel to offer, just aiming to take a slice of the pie.
I watch a lot of Youtube, lots of different channels, and yes they all ask for likes, subscribes & comments, but the videos are at least entertaining (as are Hoffmann’s to be fair) in their own right and some actually seem to impart a reasonable level of knowledge:
A good example of someone who does both is Clint’s Reptiles.
The ethics are moot if the ‘information’ is really just noise.
MWJB All the videos end with, “I’ll hand the conversation over to you, what do you think, let me know in the comments?”…which they rarely, if ever, respond to. (An exception, in my experience is AwareHouseChef).
They generally don’t care what other people think, they don’t interact in any meaningful way, other than to lash out if they feel they have been slighted.
Yup, I wish they wouldn’t just say then when they don’t really care what you think….but if you don’t go 100% with what they say, they can respond quite aggressively.
You also need to have a lonnnnng memory and remember everything you say,
There’s a YouTuber who helped to design a hand grinder and I’m pretty sure the first video he spoke of how he got kick backs and that would be the last you would see of it on his channel.
I mean it’s been featured loads since but who’s counting…
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Cuprajake Who was that?
IMBHO an ‘influencer’ is nothing more than a self-entitled B.S. artist. Majority of it is for pathetic fame and $. Personally won’t watch any videos as I can figure anything out on my own, don’t buy into what others find works for them and won’t contribute financially towards the crap!
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JonWoo187 I do empathise strongly with those sentiments. I mean basically they are there to make money from you…nothing more!
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drdre89 We all gotta make money 💰
Indeed. In a way it’s no different to marketing or sales people have been doing for hundreds (thousands?) of years. Same way you can barely read a newspaper these days without having to search for the ‘this is an advertorial’ small print.
Again, you can’t really blame them, especially in the current economy. If you take it at face value (glamourised long-form promotion) there’s some entertainment to be had.
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drdre89 We all gotta make money 💰 in this 3D reality that our Soul’s consciousness is currently focused in to be able to manoeuvre this physical vessel we identify as.
We do, and there are some people who choose a particular way to do that….It’s not something I could, or would do personally.
HarveyMushman it’s no different to marketing or sales people have been doing for hundreds (thousands?) of years. Same way you can barely read a newspaper these days without having to search for the ‘this is an advertorial’ sma
A lot of marketing and sales people are professionals though. Most of these influencers are just idiots, but not as stupid as the brainless morons who follow them and provide them with a living. This video id a classic example!
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I don’t really get the hate for them. Some are making enormous sums of money in a difficult financial climate in a role probably seen by many as very easy. Perhaps that’s the root of other’s disdain.
As I said before, if the choice is being grossly undervalued in a soul-destroying job with capped pay or creating content about a subject you love from your own living room. Should we blame them solely based on our own moral compass?
We’re way past a world where getting a degree and going into a stable, 45 year career in any way guarantees a comfortable life and tidy pension pot. People are having to look for new ways to make additional income.
I choose not to watch a lot of the mindless content but again if I was pressed for a feeling about them it’s probably admiration that they chose their own path to a lucrative endeavour rather than marching blindly into a ‘career’ viewed respectable by wider society.
Remember how quickly their worlds can crumble also, a lot of these people go into a very time-sensitive trending topic without a plan-b or experience in anything else so although they might be accruing $$$ right now, there’s a good chance it won’t be forever.
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Ikawa Roaster
HarveyMushman I think you miss the wider point here Harvey. The current crop of millennials are growing up in a fantasy world that is driven by them not being able to make any decisions for themselves without consulting social media or their phones. The growth of the internet over the last 20 years…….is it a good thing or a bad thing? We now have AI to deal with. Did you know that there are hundreds of AI models on sites like Only Fans……stupid kids are paying millions of dollars a month for computer generated porn and photos. They cannot get to work or function without their morning skinny, full fat, latte cappuccion without milk but with chocolate sprinkles. They spend as much on a phone and internet signal as it takes to insure an average car. All this is fuelled by the latetst trend in influencers…….just take the name ‘influencer’, what does it mean and why do I need to be influenced in order to form an opinion on something?
Hats off to anyone who is smart enough to make a living in their chosen environment, but can anyone explain to me why that wan4er Lineker is the BBC’s highest paid star for reading an autocue once a week. Why is Naga Munchetty paid reportedly £400k for reading an autocue……..it is plain and simply total madness
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Very true, I’m perhaps a bit generous to what is really only a handful of successful people.
Fully agreed on the catastrophic effects of phones and social media on the next generation. It’s very very sad.
Whilst I’m grateful we’ve moved on in some ways, the increasingly old fashioned ethic of hard-work and doing a good job among the masses is something I’d gladly see more of.
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Ikawa Roaster
HarveyMushman If you have not seen this, it really makes a good point!
The internet has single Handley destroyed the world
Society is worse off because of it
Don’t get me wrong it’s the most powerful tool on the planet, but social media is a sickness
As a species we are preyed upon by these companies. We’re a battery/cash cow now
YouTube ads have gone ballistic now, Amazon has adverts, Disney introducing them
And living in the real world is so expensive the cheapest way to live is to stay home
If I could live in the woods and not meet another person again I’d be quite happy.
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dfk41 Her content was lost on me as I was focusing on her eyes and the inflammation in the corners, almost as if she is wearing contacts that she really should stop wearing (or wearing them far too long) before she goes blind. There’s something majorly bad going on there.
The other thing which detracted from the message was the lips, because they are constantly moving, I was mesmerised by the amount of filler inside them.
That said, I really did enjoy the video for about 6 minutes until I got bored of the whinging!
HarveyMushman I don’t really get the hate for them. Some are making enormous sums of money in a difficult financial climate in a role probably seen by many as very easy. Perhaps that’s the root of other’s disdain.
It really comes across as just old men upset that ‘influencers’ have a lot more influence than they do because forums are a relic of the old internet and the much larger social media apps are full of young people that don’t care about the gatekeepers on places like here.
I mean it’s just constant, if a YouTuber gets mentioned you’ll instantly see accusations of ’they’re only in it for the money’, ’you can’t trust what they say’, ’they’re just QVC salesman’ - give it a rest! 😂
It’s evolved
Call it a forum or call it reddit or discord
Same thing
I rarely watch review video now, I watch stuff that interests me, usually doesn’t Inc selling.
There are very few coffee products that genuinely interest me now.
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