JimmyP Well, people here tend to make their own coffee beverage, rather than buy it (like you might a pack of cheese & onion crisps), so you also need to consider (as well as a higher interest in gear/technique, over Oz Clarke style taste reviews) that some people’s ability to taste what they make is fine and that:
a) There may be a malfunction in the making of the drink getting in the way of its presentation.
b) They may prefer it with additions like milk, sugar.
c) The notes supplied by the roaster may be tenuous/overly specific (I’ve never eaten a lingonberry, nor tasted an orange blossom). Some people seem to see specific notes as a little pretentious (not just in coffee, I’ve seen it with respect to beer & whisky too).
For me personally, how nice the coffee is overall trumps whether supplied notes are tangible, but it’s a bonus when it all comes together (at least one or two of the notes mentioned are detectable). Non coffee nerds that I make coffee for, talk of a lack of expected ‘bitterness, wine like, fruit, nice’, etc.