LMSC I agree that I struggle to see their target audience. It’s still a reasonable gap to the decent though, the cheapest model available at the minute is £2971.
I’m not sure their pricing is miles off though. Given it cost me around £1k to do similar to mine, and that’s without a tablet, no charge for labour and before component prices went up by a significant amount. I obviously didn’t need to make a profit to cover overheads and create a sustainable business.
I suspect the prices they’re showing are what they need to charge to stand a chance of it being a success. The problem they have though is that it is still a lot of money, and for that much you have high expectations. Personally I think the machine looks quite ugly and cheap, whereas I find the Silvia’s looks industrial and classic (beauty is in the eye of the beholder though).
I struggle to see a scenario where that would fit my needs for that price.